Staples Laps The Field As Most Popular Back To School Gift Card

In’s latest social media giveaway we asked participants what their favorite back-to-school gift card is, and the overwhelming majority answered that Staples gift cards gets them the furthest during the back-to-school crunch.

51% of respondents said their preferred gift card was a Staples gift card. Target gift cards were the second most popular with 19% of respondents enjoying Target gift cards during the back-to-school rush, followed by Walmart gift cards at 6% and Office Max gift cards at 3% with the remaining 21% of responses running the gamut of the many gift cards on the market.

The numbers are in line with sales at, where sales of discounted Staples gift cards have spiked in August. The month over month sales of Staples discount gift cards has more than doubles in August as parents across the country prepare their children for school.

The amount families are spending on back-to-school shopping is actually expected to decrease this year. According to the National Retail Federation’s 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies, and electronics, down from $688.62 last year. Total spending on back-to-school is expected to reach $26.7 billion.

Even though the costs are down, it is still a significant sum for many Americans still recovering from the economic downturn. Many Americans continue to enjoy saving son their everyday purchases from, using discount gift cards at Staples, Target, Best Buy and other top retailers across the country.

The winner of the $50 Staples gift card and the winners of the $10 Boston Market gift cards have been notified via email.

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