market size

Gift Card Statistics

Gift cards are a multi billion dollar industry and it's only growing! CardCash took a consumer survey and compiled the most up to date statistics so you can have a clear picture of what's really going on.

Digital Gift Cards

The global Gift Card market size is projected to reach $584 billion by 2026. While some are even projected it to hit $1.8 Trillion by 2030!
While physical gift cards are growing at an annual rate of 9%, digital gift cards are projected to grow at an annual rate of more than 26% by 2025.
Research finds that since the beginning of the pandemic, 32% of consumers have either purchased a gift card online for the first time, or with greater frequency than previously.
In a CardCash survey over fifty percent of respondents said they would prefer to have a digital gift card scanned from their phone than carry an email printout. Also, 53% said they would be interested in storing gift cards on their phones.
85% of gift cards that are sold on the CardCash website are digital e-gift cards.
71% of consumers that were surveyed report they are interested in digital gift cards vs. other gifts.
CardCash has increased the amount of gift cards that get sold as ecards, and now accepts over 500 e-gift card merchants!
Gift Card Market Totals $534 Billion
E-gifting is the fastest growing segment and are projected to grow more than 26% by 2025.
Over 35 million US citizens said in a recent survey, they would prefer to receive a gift card rather than an actual gift.
Expected annual growth
$3 billion in unused gift cards goes to waste every single year.
Over 50% of respondents would prefer to have a digital gift card scanned from their phone.
Over 85% of gift cards that are sold on the CardCash website are digital e-gift cards.
Why are consumers purchasing gift cards?
Gift cards allow the recipient to select
Gift cards are easier and faster to buy
Recipient does not have to worry about returning
It is easier to mail a gift card than a gift
Giving gift cards helps me stick to holiday budget
Incentives for buying gift cards
None of the above
CardCash Stats
Merchants with the highest discount
Tropical Smoothie Cafe
Boston Market
Macaroni Grill
NBA Store
Sold more
Home Depot
Best Buy
Sam’s Club
Dick’s Sporting Goods
2023 vs 2024
Sold less
TJ Maxx

Gift Card Purchases

73% of consumers said that they will be purchasing a gift card this holiday season.
On average most consumers purchase 2 gift cards during the holiday season, followed closely by 3 gift cards.
When asked if they would purchase gift cards as part of their online shopping for the holidays, 29.6 percent were either ‘very’ or ‘extremely likely’ to do so.
Millennials and Gen Xers led the way, with a 35.7 and 34.7 percent likelihood to purchase gift cards, respectively.
Why are people buying gift cards? 50% of consumers like allowing the recipient to purchase their own gift. Almost 25% of consumers say that gift cards are easier to buy.
The higher your income, the more likely you are to have purchased or received a digital gift card.
62% of 18- to 34-year-olds say they are interested in receiving gift cards through social networks or messaging apps.
Where you live can make a big difference in whether you have purchased or received a digital gift card. Midwesterners are less likely to have purchased a digital gift card than their eastern and western counterparts.
Best Selling Gift Cards at Card Cash: Walmart, Target, Home Depot, Best Buy, Lowes, Foot Locker, Nike, Starbucks, Nordstrom, Bed Bath & Beyond, Sam’s Club, Dick’s Sporting Goods, Sephora, Apple, Ulta and Kohls.
Are you ready to start saving?