Gift Card Statistics

Gift cards are a multi billion dollar industry and it's only growing! CardCash took a consumer survey and compiled the most up to date statistics so you can have a clear picture of what's really going on.

Digital Gift Cards

While physical gift cards are growing at an annual rate of 6%, digital gift cards are growing at an annual rate of 200%.

During a 2016 evaluation, it was found that 81% of top internet retailers offered digital gift cards.

Digital gift cards are the fastest growing segment within the $127 billion gift card industry. E-gifting is expected to hit 10 billion by 2016 and $14 billion by 2017, comprising nearly 10% of the gift card market.

Fifty percent of respondents said they would prefer to have a digital gift card scanned from their phone than carry an email printout. Also, 53% said they would be interested in storing gift cards on their phones.

60% of gift cards that are sold on the CardCash website are digital e-gift cards.

Since 2014, CardCash has increased the amount of gift cards that get sold as ecards. In the past 2 years, we accepted over 100 more e-gift card merchants!

During the holiday season, digital gift cards are more frequently purchased (76% vs 66%) on CardCash.com than physical gift cards.
An increase of 15%.

Gift Card Purchases

73% of consumers said that they will be purchasing a gift card this holiday season.

On average most consumers purchase 2 gift cards during the holiday season, followed closely by 3 gift cards.

Why are people buying gift cards?

50% of consumers like allowing the recipient to purchase their own gift. Almost 25% of consumers say that gift cards are easier to buy.

The higher your income, the more likely you are to have purchased or received a digital gift card.

Millennials are more than twice as likely to have purchased or received a digital gift card than someone above the age of 35.

Where you live can make a big difference in whether you have purchased or received a digital gift card. Midwesterners are less likely to have purchased a digital gift card than their eastern and western counterparts.

In 2015 and 2016, CardCash conducted a survey to see how many people received digital gift cards. We saw a marked 22% increase of people who had digital gift cards in 2016 than in 2015.

Best Selling Gift Cards at Card Cash:

Walmart, Target, Home Depot, Lowes, TJ Maxx, Itunes, Lowes Merchandise Credit, Home Depot Merchandise Credit, CVS, Macys, Best Buy, Starbucks, JCPenney, eBay, Kohls, Toys R Us, Mcdonalds, Sears, AMC Theatres

Miss our old statistics page? Gift Card Statistics 2015